There is a narrative that some politicians are trying to spread that campaigning is a diversion from the real work of charities. Charities should “stick to the knitting” of service delivery. The reality is that both campaigning and service delivery are equally important for charities. Many of our best-known charities have been campaigning to change government policy or public attitudes, or both, for hundreds of years. Here are some examples.
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In recent weeks a whirlwind of accusations has struck fundraisers. Combine this with criticism of charity chief executive salaries, and you can perhaps begin to understand the perception of charities as ruthless and money-grabbing. While many of the media comments are ill-informed and taken out of context, they do point to a growing cynicism about charities. Trust is the lifeblood of voluntary organisations, so if we ignore this trend, we risk endangering the health of the sector.
When I commented last year on the previous almanac, I noted that contracts had now dwarfed grants as the main source of government funding in the sector (a turnaround from the mid-2000s, when grants were still slightly larger). This continues to be the case in the new figures – of £13.3bn earned from public bodies, 83 per cent was from contracts or fees. This demonstrates how the rise of the “contract culture” has been over a decade in the making, and although it has fallen back in the last year, the trend is clear and likely to continue.
It is not just the prevalence of contracts that has changed, though – their terms and conditions have too. This was highlighted by another recent report from the National Audit Office, which shone much-needed light on the scale and trends in payment-by-results contracts. This fascinating report paints a damning picture of how commissioners have rolled out the usage of PbR without due foresight and expertise (I’m sure hardly a surprise to frontline organisations).
The report identified 52 PbR schemes across central government, representing £15bn worth of public services in total. They include large programmes such as the Work Programme and Transforming Rehabilitation, and smaller ones like Troubled Families, the Peterborough and Doncaster Impact Bond pilots and international development projects. The balance between payments made on service and at risk varies scheme to scheme, with the majority putting 60 and 80 per cent at risk.
What’s particularly interesting is that the NAO report flatly dispels two myths that have been used to promote PbR: that risks are passed from taxpayers to providers and that they encourage innovation.
While they do pass risk, the report also shows they add cost and risk to commissioners, as they are complex and require additional staff time to set up. And while commissioners argue that PbR encourages innovation by freeing providers to choose interventions that generate desired outcomes, this has not happened in practice. The report finds that unless PbR is designed and used appropriately, these schemes rarely encourage service innovation. Peterborough is a notable exception.
I hear similar stories on the ground from sector organisations. Recently, one of our charity clients was tendering for a fairly small employment support contract designed on a PbR basis. The commissioner was seeking better outcomes for less money than they did the year before – only to be expected, you might say – but at the same time was highly prescriptive about the service approach, which prevented the provider from exploring how best to deliver the outcomes. No innovation there.
New behaviours in commissioning are therefore required if PbR is to be used well. Remarkably, the Department for Work and Pensions did not even have a business case for PbR when it initiated the £3bn Work Programme. But, unfortunately, this kind of change won’t happen overnight and is dependent on a body of commissioners who themselves are faced with uncertainty and change. In the meantime, the sector will need to get on with it and learn fast how to manage the risks associated with public service markets.
The picture painted by the NCVO and NAO underlines just how much the environment for service delivery charities has changed. There are ways to mitigate these risks, of course – modelling financial implications, building performance management systems to capture data which will trigger payments, and seeking stronger delivery partnerships. But charities involved in the contracting market are now part of a high-stakes game of risks and rewards. They should approach it with eyes wide open.
Richard Litchfield is chief executive at Eastside Primetimers
There’s been a recent surge in interest around how well the world of grant makers and independent foundations work with others around them to achieve really meaningful social change. Third Sector has even written an analysis piece on this subject.
After the general election last week, it’s time to regroup. What might we expect from a majority Conservative Government that is pledging to implement its manifesto in full?
The world of fundraising self-regulation has a key decision to make. How should it respond to the lack of clarity in the Code of Fundraising Practice on whether fundraisers should knock on a door with a ‘no cold calling’ sticker on it?
In February I attended the launch of the final report of the Panel on the Independence of the Voluntary Sector.
It was something of an epiphany: I was back in the political and intellectual climate and culture in which I grew up. I sensed once more an independent voluntary sector that knew and felt its own strength, and its own particular duty in a truly democratic society: robustly expressing a range of diverse and fiercely independent perspectives on the world. I instinctively felt at home in a way I have never truly have in the past 13 years working within the Scottish third sector, for the past five of these at a senior policy level.
As the general election campaign gathers pace over the coming weeks, it is vital that charities and other civil society organisations actively involve themselves with the campaign.
I’m often reminded of a cartoon I once saw showing two fundraisers, sitting in a bar, looking depressed. One is bemoaning to the other how unsexy the charity he works for is, while the other looks on unbelievingly.
I run the charity Changing Tunes, and it really is about as unsexy as you can get. We work with prisoners and ex-prisoners; even the ones who have committed the most horrific crimes, using music teaching, rehearsing, recording, performance, improvisation and composition to aid their rehabilitation. This unsexiness makes fundraising interesting, to say the least. So when we decided to expand nationally from our regional base, we took a long hard look at how to do that in a sustainable way.
“We prefer not to use the word celebrity”, a fundraiser for a major NGO told me some time ago. I’d used the phrase “celebrity supporters” in a magazine I was editing for the charity. The charity made much use of high-profile celebrities. She wanted it changed.
What can we use instead? Something like, “our friends and supporters from the worlds of music, fashion, sport and media”, was her suggestion.