Monthly Archives: October 2012

The squabbling ugly sisters who thwart effective branding

There is lots of heated debate going on about whether charity branding is worth the investment or just a waste of money – the same debate that raged when I was brand manager at Shelter many moons ago. Back then, and even now, I sometimes feel like I’m made out to be the nasty Sheriff… Read more »

Impact measurement with a minister in a tank top

Being rude to a government minister isn’t the best way to get ahead in our sector, but it seemed a good idea at the time. I was introducing Francis Maude, Minister of State for the Cabinet Office, who was speaking at the Third Sector Impact Measurement conference on 16 October. We had both attended the… Read more »

We should be rewarded for success

The payment-by-results steamroller has paused. The Ministry of Justice has announced it is suspending its payment-by-results pilots in order to reconsider its strategy. What should the voluntary and community sector make of this? We, in the sector, have long argued that we should be paid for outcomes. Put simply: reward us for success. And the… Read more »