The combined effect of public sector cuts and access to traditional funding pots becoming more difficult means that charities are having to take a much shorter-term view of their funding plans. Read more on How smaller charities can adapt to the changing funding landscape…
Monthly Archives: December 2015
I’ve been asked by a number of sector commentators to clarify the thinking that underpins my £2 billion estimate of the impact of the proposals in the Etherington review.
Engagement may be a buzzword at the moment, but without it charities may find one of their most valuable resources losing enthusiasm, momentum and perhaps drifting away.
So how can personal branding help?
While we have seen some truly innovative campaigns from charities in recent years, Joe Saxton is largely correct in saying that the third sector has been slow in embracing the digital revolution. However, I am not convinced by his statement that problems persist because few people wake up with ‘donating’ on their morning to-do list. In my opinion this is the wrong way for charities to approach digital strategy and an incorrect starting point when creating a meaningful, enduring supporter experience.