Daily Archives: Tuesday, December 1, 2015

Seizing digital opportunities does not mean shaking an online tin

While we have seen some truly innovative campaigns from charities in recent years, Joe Saxton is largely correct in saying that the third sector has been slow in embracing the digital revolution. However, I am not convinced by his statement that problems persist because few people wake up with ‘donating’ on their morning to-do list. In my opinion this is the wrong way for charities to approach digital strategy and an incorrect starting point when creating a meaningful, enduring supporter experience.

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