Monthly Archives: January 2016

What’s the problem with British charity?

A certain man was going from Chelsea to Westminster, and he fell among muggers, who beat him up and left him half dead. By chance, Larry, a well-to-do businessman, was going the same way. He was so distressed by the sight that he had to cross the road to pass by on the other side. In the same… Read more »

Why language is vital to sustained philanthropy

The CEO of The Childhood Trust explores the importance of language to encouraging long commitments from donors Like many commercial entities, charities are subject to seasonal and cultural impacts on income. While it’s very rare for any organisation to have a completely consistent velocity of revenue, those that manage to level out the peaks and troughs… Read more »

In this new era of fundraising, charities must put their donors first

2015 was a challenging year for many in the fundraising sector. Exposes and allegations put charity marketing and fundraising practices well and truly under the spotlight and have led to uncertain times for the sector. However, one thing is certain – change is coming to fundraising in 2016.