Monthly Archives: January 2016

What’s the problem with British charity?

A certain man was going from Chelsea to Westminster, and he fell among muggers, who beat him up and left him half dead. By chance, Larry, a well-to-do businessman, was going the same way. He was so distressed by the sight that he had to cross the road to pass by on the other side. In the same way, Percy, a well-known local politician, was also so distressed by the sight of the injured man that he had to pass by on the other side.

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Why language is vital to sustained philanthropy

The CEO of The Childhood Trust explores the importance of language to encouraging long commitments from donors

Like many commercial entities, charities are subject to seasonal and cultural impacts on income. While it’s very rare for any organisation to have a completely consistent velocity of revenue, those that manage to level out the peaks and troughs are in a stronger position to grow and develop as a business. For charities, the focus that comes with this development is so important to achieving short and long term goals. The real questions is, in a sector that is so affected by seasonality and situations, how do we achieve this? Read more on Why language is vital to sustained philanthropy…

In this new era of fundraising, charities must put their donors first

2015 was a challenging year for many in the fundraising sector. Exposes and allegations put charity marketing and fundraising practices well and truly under the spotlight and have led to uncertain times for the sector. However, one thing is certain – change is coming to fundraising in 2016. Read more on In this new era of fundraising, charities must put their donors first…

Read more on In this new era of fundraising, charities must put their donors first…