Daily Archives: Thursday, January 14, 2016

Why language is vital to sustained philanthropy

The CEO of The Childhood Trust explores the importance of language to encouraging long commitments from donors

Like many commercial entities, charities are subject to seasonal and cultural impacts on income. While it’s very rare for any organisation to have a completely consistent velocity of revenue, those that manage to level out the peaks and troughs are in a stronger position to grow and develop as a business. For charities, the focus that comes with this development is so important to achieving short and long term goals. The real questions is, in a sector that is so affected by seasonality and situations, how do we achieve this? Read more on Why language is vital to sustained philanthropy…