Posts Tagged: Campaigning

Transparency and politics in think tanks and charities

The Centre for Policy Studies came out last month with a report criticising larger charities for a lack of transparency over the extent of their public funding.

The CPS is the right-wing think tank set up by Margaret Thatcher and Keith Joseph to champion the rolling back of the state. It reveals its bias with talk of charities “refusing” to provide the information, even though they meet the Sorp’s accounting requirements. Beneath the report’s disingenuous concern about the sector’s viability lurks an agenda about outing the kind of public spending through charities that the CPS would hope to axe. Read more on Transparency and politics in think tanks and charities…

Charities should be leaders, not followers on social media

Newsjacking: we’re all guilty of it – composing a tweet to share or devising a little witticism (#ReplaceFilmTitleWithBacon anyone?) in an attempt to stay on top of the hot topic of conversation. All harmless fun.

This behaviour extends to brands and of course charities, with a few recent cultural memes including #IceBucketChallenge, #WakeUpCall and #NoMakeUpSelfie. But in the midst of all this viral media fervour, are we losing sight of what really matters when it comes to campaigning and fundraising on social media? Read more on Charities should be leaders, not followers on social media…

Scotland: it was feelings wot won it. Remember that, charities

The deciding factors in the Scottish referendum were all about emotion and not the rational arguments, no matter what politicians would have you believe.

Now that it is decided and the United Kingdom is still united, the experience of the campaign is a good reminder to charities that leading with the facts is not the right way to connect with and engage the public. The political noise and debate may have been all about the economy, the currency and the viability of an independent Scotland. But it all boiled down to how it made people feel. Read more on Scotland: it was feelings wot won it. Remember that, charities…