Posts Tagged: Charity communications

Should charities have lists of banned words?

“We prefer not to use the word celebrity”, a fundraiser for a major NGO told me some time ago. I’d used the phrase “celebrity supporters” in a magazine I was editing for the charity. The charity made much use of high-profile celebrities. She wanted it changed.

What can we use instead? Something like, “our friends and supporters from the worlds of music, fashion, sport and media”, was her suggestion. Read more on Should charities have lists of banned words?…

Does your charity do what it says on the tin?

In recent weeks, the news has been dominated by stories of A&E waiting times and pressure on the NHS. Pledges of additional funding and claims to be the only party who can tackle the problem are rife. But there is another side to the problem, which is the lack of funding for social care, which has crept in to only some of the media coverage and government debate on the issue.  Read more on Does your charity do what it says on the tin?…

What living with cancer taught me about the role of charity

In June 2013, I began work as the chief executive of a small charity. It was a steep though enjoyable learning curve. Then, four months later, I was diagnosed with breast cancer. Read more on What living with cancer taught me about the role of charity…

Charities should be leaders, not followers on social media

Newsjacking: we’re all guilty of it – composing a tweet to share or devising a little witticism (#ReplaceFilmTitleWithBacon anyone?) in an attempt to stay on top of the hot topic of conversation. All harmless fun.

This behaviour extends to brands and of course charities, with a few recent cultural memes including #IceBucketChallenge, #WakeUpCall and #NoMakeUpSelfie. But in the midst of all this viral media fervour, are we losing sight of what really matters when it comes to campaigning and fundraising on social media? Read more on Charities should be leaders, not followers on social media…

Now the Electoral Commission is acting like a spy

Taking a stand and speaking truth to power takes some courage. When the response of those in power is an overbearing and disproportionate attempt to shut you up, you can bet it is because what you are saying is an uncomfortable truth.

So we have the chancellor, George Osborne, in his Tory party conference speech this month, calling on business to take a stand against the charity sector, as though it were some fifth column. McCarthyesque. Read more on Now the Electoral Commission is acting like a spy…

Scotland: it was feelings wot won it. Remember that, charities

The deciding factors in the Scottish referendum were all about emotion and not the rational arguments, no matter what politicians would have you believe.

Now that it is decided and the United Kingdom is still united, the experience of the campaign is a good reminder to charities that leading with the facts is not the right way to connect with and engage the public. The political noise and debate may have been all about the economy, the currency and the viability of an independent Scotland. But it all boiled down to how it made people feel. Read more on Scotland: it was feelings wot won it. Remember that, charities…

Does the colour of a charity’s branding really matter?

Breast cancer charities were last month warned that using pink in their advertising, communications and branding is counterproductive. It’s an interesting theory, from a response point of view as much as a creative one.

According to a report put together by none other than London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD, gender cues such as pink ribbons, backgrounds and images of women are counterproductive and ‘activate a defensive reaction’ in women that interferes with the objectives of breast cancer awareness campaigns. Read more on Does the colour of a charity’s branding really matter?…