“We prefer not to use the word celebrity”, a fundraiser for a major NGO told me some time ago. I’d used the phrase “celebrity supporters” in a magazine I was editing for the charity. The charity made much use of high-profile celebrities. She wanted it changed. What can we use instead? Something like, “our friends… Read more »
Posts Tagged: Charity communications
In recent weeks, the news has been dominated by stories of A&E waiting times and pressure on the NHS. Pledges of additional funding and claims to be the only party who can tackle the problem are rife. But there is another side to the problem, which is the lack of funding for social care, which… Read more »
In June 2013, I began work as the chief executive of a small charity. It was a steep though enjoyable learning curve. Then, four months later, I was diagnosed with breast cancer.
Newsjacking: we’re all guilty of it – composing a tweet to share or devising a little witticism (#ReplaceFilmTitleWithBacon anyone?) in an attempt to stay on top of the hot topic of conversation. All harmless fun. This behaviour extends to brands and of course charities, with a few recent cultural memes including #IceBucketChallenge, #WakeUpCall and #NoMakeUpSelfie…. Read more »
Taking a stand and speaking truth to power takes some courage. When the response of those in power is an overbearing and disproportionate attempt to shut you up, you can bet it is because what you are saying is an uncomfortable truth. So we have the chancellor, George Osborne, in his Tory party conference speech… Read more »
The deciding factors in the Scottish referendum were all about emotion and not the rational arguments, no matter what politicians would have you believe. Now that it is decided and the United Kingdom is still united, the experience of the campaign is a good reminder to charities that leading with the facts is not the… Read more »
Breast cancer charities were last month warned that using pink in their advertising, communications and branding is counterproductive. It’s an interesting theory, from a response point of view as much as a creative one. According to a report put together by none other than London Business School, Rotterdam School of Management, Erasmus University and international… Read more »