Posts Tagged: digital

Charities should be leaders, not followers on social media

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Newsjacking: we’re all guilty of it – composing a tweet to share or devising a little witticism (#ReplaceFilmTitleWithBacon anyone?) in an attempt to stay on top of the hot topic of conversation. All harmless fun. This behaviour extends to brands and of course charities, with a few recent cultural memes including #IceBucketChallenge, #WakeUpCall and #NoMakeUpSelfie…. Read more »