Posts Tagged: Scotland

Scotland: it was feelings wot won it. Remember that, charities

The deciding factors in the Scottish referendum were all about emotion and not the rational arguments, no matter what politicians would have you believe.

Now that it is decided and the United Kingdom is still united, the experience of the campaign is a good reminder to charities that leading with the facts is not the right way to connect with and engage the public. The political noise and debate may have been all about the economy, the currency and the viability of an independent Scotland. But it all boiled down to how it made people feel. Read more on Scotland: it was feelings wot won it. Remember that, charities…